2022 - 2024 Promotional Digital Campaigns

Brand: MSC Cruises

Lead Designer: Alexis Trujillo

Copy Writers: Jodi Ornstein, Nicky Valdes

The Challenge: MSC Cruises USA ran promotional campaigns every two months to drive cruise bookings through limited-time offers while also showcasing key products, including its ships, private island, and top destinations. Each campaign required a cohesive creative concept that could scale across 200+ digital placements while maintaining a consistent visual identity across channels.

What We Did: From Summer 2022 onward, I served as the Lead Designer for these 360° digital campaigns, taking each promotion from initial concept development through final production. I developed campaign hero imagery, promotional lockups, photo composites, and adaptable creative systems that extended across MSC Cruises’ e-commerce site, display and Yahoo ads, Pinterest, B2B placements, YouTube, and more. Each campaign was designed to balance the promotional offer with compelling product storytelling while remaining flexible across a wide range of formats and placements.

Skills: Logo design, photo re-touching, photo rendering, photo composites display banners, multi-channel digital campaign, Paid Social Design

2022 - 2024 “Hero” Image photo editing and logo design

March 2023 Promotional Campaign Select Placements