Dax Education Campaign — TrujilloPortfolio

DAX Agency Education Campaign

At Dax Agency, I worked as a creative account manager, where I managed client accounts and assisted the Creative Director in design. For this project, I was tasked with creating the branding and deliverables for an online advertising campaign targeting schools.

I designed and created the content for email blasts, social media advertisements, and a motion graphic ad. In working on this project, I learned how to create a system across different design mediums and use marketing strategy to engage prospective clients.

Email Blasts & Content

Our email blasts were meant to target private and charter schools ranging from k-8 and high schools throughout all of Florida. The two verticals of this email campaign were branding for education and responsive web design. We tailored the branding for education to k-8 and middle school and the web design toward high school.

Both email blasts came with PDF’s leading to more in-depth information regarding both subjects.I researched and used professional journals and blogs to create the content for the emails. The content was meant to be engaging as well as informative. We wanted the information to draw the reader in for it’s informational purposes while selling our services at the same time.

In regards to design, I choose icons to add whimsy to the overall design and gradients to maintain a modern look. Education design, especially for k-8, tends to lean towards naive. I wanted the email design to be fun yet professional.

Animation & Motion Graphics

Our Marketing team wanted to create a small series of social media ads to run on instagram along with a Facebook Ad. For the instagram posts they wanted it to follow a style similar to the email blasts but use mainly icons. For the design, I wanted to use mostly white space and keep the focus on the message and main icons.

For the Facebook ad, I maintained the branding system from the instagram ads and email blasts. I wanted to keep the message simple and easy to follow. I was tasked with not only creating the design but the copy for the Facebook ad as well.