Private Island Product Photoshoot

Brand: MSC Cruises

Art Direction: Alexis Trujillo

Creative Director: Teri Hernandez

Photographers: Adam Hancock, Alex Veliz

The Challenge: MSC Cruises USA needed a refreshed photography library for Ocean Cay MSC Marine Reserve, its flagship Caribbean destination. While working across both product and promotional campaigns, I identified a gap in lifestyle imagery—particularly content featuring a younger demographic across key experiences including Lighthouse Beach, Lighthouse Bar, Ocean Cay Spa, MSC Yacht Club Ocean House, beach cabanas, and the Overnight Party.

What We Did: Working closely with the Creative Director, I helped develop the creative direction and shot list to ensure the shoot supported both product storytelling and promotional needs. We directed ground and drone photography across Ocean Cay, capturing a versatile mix of lifestyle and destination imagery. The resulting library has since been used across promotional hero creative, MSC's website, and broader brand campaigns.

Skills: Art Direction, Photo Re-touching, Styling, Model Selection, Photoshoot Coordination, Branding

Ocean Cay Lifestyle

Hardware Photography

Overnight/Luna Libra Party Photography