MSC Cruises 2023 Promotions and Product Photoshoot

Creative Director: Teri Hernandez

Art Direction: Alexis Trujillo

Photographers: Adam Hancock, Alex Veliz

MSC Cruises USA needed new photography for their main Caribbean product/destination, Ocean Cay MSC Marine Reserve. I work not only on product specific campaigns but I also manage promotions at MSC and realized there was a gap in product content for both. We were lacking lifestyle shots at Ocean Cay that included a younger demographic on some of our most iconic spots including lighthouse beach, the lighthouse bar, Ocean Cay Spa, MSC Yacht Club Ocean House, Beach Cabanas, and Overnight Party.

I worked closely with the creative director to come up with a shot list and overall direction for product specific shots and promotions imagery. Since we completed the shoot, we’ve used the images as not only hero images for promotions but on the MSC website and brand campaigns. We worked with ground and drone photographers for this photoshoot.

Skills: Art Direction, Photo Re-touching, Styling, Model Selection, Photoshoot Coordination, Branding

Ocean Cay Lifestyle

Hardware Photography

Overnight/Luna Libra Party Photography