Food, Beverage, & Lifestyle Photoshoot

Brand: MSC Cruises

Art Direction: Alexis Trujillo

Creative Director: Teri Hernandez

Photographers: Rueben Cabrera, Alex Veliz

The Challenge: MSC Cruises’ post-booking team needed elevated lifestyle imagery to support revenue-driving email campaigns across specialty dining, beverage packages, spa experiences, and key seasonal moments. The goal was to create content that felt editorial and aspirational while authentically connecting with our core audiences of couples and families.

What We Did: Working alongside Creative Director Teri Hernandez, I art directed a lifestyle shoot that brought these onboard experiences to life through intentional casting, styling, composition, and storytelling. We created a versatile library of premium imagery designed to inspire booked guests, showcase the value of MSC’s onboard experiences, and support conversion across post-booking communications.

Skills: Art Direction, Concept Development, Shot Planning, Talent Direction, Styling, Composition, Image Selection, Retouching Direction