High-Impact Digital Media Campaign Takeover

Brand: MSC Cruises

Creative Lead: Alexis Trujillo

The Challenge: Stand out during the highly competitive Memorial Day travel window while driving awareness and bookings for MSC Cruises. The campaign needed to translate the Let’s Holiday creative platform and promotional offer across Kargo’s high-impact desktop and mobile placements, including a 100% share-of-voice article takeover

What We Did: Developed a cohesive suite of high-impact display creative across desktop and mobile, adapting the Let’s Holiday visual system across Kargo’s premium formats. The campaign balanced the promotional message with key MSC product stories—including MSC World America, Ocean Cay MSC Marine Reserve, and onboard experiences—creating multiple touchpoints throughout the experience.

For Kargo’s Runway placement, we also developed the animation and video direction, determining how the creative would transition and come to life within the interactive format. We then built and delivered the production-ready working files needed for Kargo to execute the final animated experience. The Runway unit was one of the campaign’s specialized high-impact placements across desktop and mobile.

The Result: The campaign outperformed benchmarks across key engagement metrics, achieving a 0.72% CTR vs. a 0.37% benchmark — nearly 2× benchmark performance. Average creative views per page reached 4.77 vs. a 3.77 benchmark, indicating stronger exposure to the campaign creative throughout the experience.

Skills: Art Motion Direction, Digital Campaign Design, Paid Media Creative, Multi-Format Design, Visual Storytelling, Brand System Application